
There's no denying my skin looks smoother and my eyes less puffy. 'It's about finding what's natural for you.' 'For some, that will mean teeth are on show for others, their mouth will be closed,' he says. John says the best smile to adopt is one you could hold for an hour. The result is a big smile I recognise from years of holiday photos - one I know can all too easily turn into an inane grin if the camera catches me at the wrong moment. 'When we smile, we're try to convey happiness, but we should be trying to look friendly.' To test his theory, I start with a natural, happy pose. 'Looking good in a picture isn't about looking happy it's about creating a connection with the viewer,' he says.

We're always told to 'Smile!' for photos - but John says a toothy grin won't do you any favours.

Not smiling too hard can help create a connection with the viewer and helps you to look friendly I’ve never known how to 'smile with your eyes' - but, suddenly, it all makes sense. John says squinching creates the impression you’re concentrating on the viewer. There’s even - dare I say it - a little smoulder. It feels very odd as I try to keep the rest of my features still, but I have to agree that my eyes look compelling in the final shot. Only the lower lids move, though - not the eyebrows or any other part of the face.’ 'Basically, it’s about narrowing the eyes by bringing up the lower lids - as if you’re staring at something in the distance. ‘Squinching has been around for years: Marilyn Monroe was doing it in the Fifties, and Angelina Jolie and Drew Barrymore are mistresses of the art,' explains John. I’m trying to look welcoming, but John points out that my wide eyes and raised brows make me seem scared and uncertain.


'Squinching' is the secret to a smouldering gaze - narrowing your eyes as though staring at the somethingįirst, I pose as I normally would - with a slight smile.
